Fabio Turel from Generali Innovation Lab published the ppt slides he preparred for Mittel Media.
Archivi giornalieri: 31 Ottobre 2008
COO perception and Consumer ethnocentrism in ex-Yugoslavia
We publish the powerpoint by Rok Sunko, from the market research company ‘Valicon’, about the prejudices triggered by national belonging within consumption. Download it here (1,8 MB, powerpoint).
